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PreviewMe
A one-stop-shop for professional video comms. PreviewMe makes videos simple and easy to use. A cost-effective solution for businesses wanting to use video to recruit, onboard & train, or for outbound sales.
process
opportunity
PreviewMe launched their marketing website pre-pandemic and have engaged with Dizian for all marketing developments with the goal of driving quality leads and traffic to their newly built site. Today we manage all web development, SEO and SEM services and are proud to be growing side by side with our partners.
PROJECT INFORMATION
/ DIGITAL STRATEGY
Working collaboratively with the team at PreviewMe, we deployed a solid international strategy which included a long stance on Search Engine Optimisations and Search Engine Management.
/ SEO
The existing website had no SEO, so we needed to act quickly to start the ranking process.
Search Engine Optimisation work included the following:
- In depth international keyword research
- Meticulous SEO Audit and website crawls
- On-Page Content SEO Optimization based on recommendations
- URL Structure
- International SEO
Other than the implementation of the fundamental SEO components, PreviewMe achieved page authority and keyword ranking increase across countries of interest. We continue to increase many performing metrics as PreviewMe increases its organic presence around the world.
/ WEBSITE DEVELOPMENT
Full Webflow UI/UX development service which also included mobile optimisations.
/ SEM
International Google Ads management across specific Search and Display campaigns. In one of the quarters of management, we recorded a 450% Increase in overall online sign ups and a noticeable decrease in cost per acquisition.
/ SOCIAL MEDIA
Customer-focused LinkedIn campaigns allowing us to target desired audiences across different verticals.
/ TRACKING
Some of the data collection points were inconsistent across the marketing site and app. Our team rebuilt the connections across both platforms to correctly track and record traffic data.
/ REPORTING
PreviewMe stays on top of website traffic and overall campaign performance by using the custom built report specifically tailored to their requirements.
